--- title: "Jakub Lange · Head of Web & Product, Kraków, Poland" description: "Technical leadership, strategically anchored. Jakub Lange connects business, marketing and engineering to build web products that grow." url: https://lange.help/ --- HEAD OF WEB & PRODUCT # Technical Leadership. Strategically Anchored. I turn complex business visions into high-performing reality. I connect marketing, design and engineering, so the three ship as one team. AT A GLANCE - **20 yrs** 10 building, 10 leading teams - **15+** Enterprise and startup projects - **From 2027** Available for new roles · Kraków, remote 01 / APPROACH ## Strategic intersection ### Business & marketing I help shape the roadmap, not just take orders. Sprints are planned against acquisition goals, conversion rate and data-driven scale. ### UX/UI & design I speak designers' language. Visual ambition is balanced with technical feasibility, so the product is as intuitive as it looks. ### Engineering & teams I lead by example, from backend architecture to frontend delivery. I mentor developers and run agile workflows that ship on time and on budget. Since 2008 I've worked across web, design, photography and video, first with my own studio. That's why marketing and creative teams find me easy to work with. 02 / PROCESS ## From vision to execution [Work with me](https://lange.help/work-with-me) ### Discovery & strategy Technical roadmaps aligned with commercial goals, so every feature drives measurable ROI. ### Design alignment Technical feasibility without compromising visual identity or user-centred flows. ### Technical orchestration Cross-functional sprints and mentored developers delivering scalable architecture. ### Growth & optimization Data insights turned into iterations that lift conversion and organic reach. [Work with me](https://lange.help/work-with-me) 03 / TOOLS ## Technology that pays off ### Frontend & rendering Static pages with small interactive islands load fast and are easy for search engines to read. Next.js handles the parts that need server rendering. - Astro - React - Next.js - TypeScript ### CMS & content Editors change pages and preview them live without a developer. Marketing content stays apart from stock, member and subscription data. - Strapi - Storyblok - BearMinion - Firestore ### AI & infrastructure Serverless hosting with edge caching and deploys without downtime. One AI SDK works with several model providers, so a model can be swapped. - Vercel AI SDK - Vercel - Netlify - Firebase Chosen per project. Each impact story lists its own stack. 04 / PRODUCT ## I don't only lead products. I ship one. BearMinion is my open-source, git-based CMS for Astro. Click to edit on the page, save as JSON in the repo, ship static HTML. [BEARMINION.COM](https://bearminion.com/) [GITHUB](https://github.com/langehelp-software/bearminion) - AS PRODUCT OWNER Problem, scope, positioning, docs, release cadence and a roadmap for what comes next. - FOR MARKETING TEAMS Editors change content without a ticket. 14 sections, 41 layouts, contrast-checked palettes. - AS ARCHITECT No database, no admin panel, $0 hosting. Git is the history. MIT licensed. 05 / WORK ## Impact stories Below are architectural challenges I led, from aligning cross-functional teams to engineering solutions that directly fueled market growth. ### [AI-powered content manager](https://lange.help/ai-content-manager) 2026 · Product owner Connects to an existing CMS and uses AI to turn docs or Markdown into production-ready pages that follow the CMS schema. - **−96%** manual writing time - **−70%** cost vs. hourly content writers - **100%** content and images AI-assisted ### [Enterprise real estate](https://lange.help/enterprise-real-estate) 2025 · Tech Project Lead Replaced a WordPress monolith with a headless Strapi and Astro site fed by the sales CRM. Sales and marketing now work without developers. - **+33%** organic CTR - **−40h** manual work / month - **+50%** Lighthouse performance score ### [B2B lead-gen platform](https://lange.help/b2b-lead-gen-platform) 2024 · Project Lead Replaced a monolithic WordPress site with Next.js and Strapi, a design system and event-driven analytics. Inbound conversion rose by 25%. - **+90%** Lighthouse performance score - **+25%** inbound conversion rate - **+35%** organic CTR Clients are under NDA, but the results are real. Each story covers how the work was scoped, who was on the team, and what changed in the numbers. [All impact stories](https://lange.help/impact-stories) 06 / CONTACT ACCEPTING NEW STRATEGIC ROLES FOR 2027 I thrive where complex engineering meets commercial reality. Open to Head of Web & Product roles. KRAKÓW, PL BUILT WITH [BEARMINION](https://bearminion.com/) --- Contact: Jakub Lange's email address is shown in the contact section of the site: https://lange.help/#contact. It is rendered in the browser and is deliberately not in this file, so open that page to read it.