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HEAD OF WEB & PRODUCT

Technical Leadership. Strategically Anchored.

I turn complex business visions into high-performing reality. I connect marketing, design and engineering, so the three ship as one team.

20 yrs
10 building, 10 leading teams
15+
Enterprise and startup projects
From 2027
Available for new roles · Kraków, remote

01 / APPROACH

Strategic intersection

  1. Business & marketing

    I help shape the roadmap, not just take orders. Sprints are planned against acquisition goals, conversion rate and data-driven scale.

  2. UX/UI & design

    I speak designers' language. Visual ambition is balanced with technical feasibility, so the product is as intuitive as it looks.

  3. Engineering & teams

    I lead by example, from backend architecture to frontend delivery. I mentor developers and run agile workflows that ship on time and on budget.

Since 2008 I've worked across web, design, photography and video, first with my own studio. That's why marketing and creative teams find me easy to work with.

02 / PROCESS

From vision to execution

  1. 01

    Discovery & strategy

    Technical roadmaps aligned with commercial goals, so every feature drives measurable ROI.

  2. 02

    Design alignment

    Technical feasibility without compromising visual identity or user-centred flows.

  3. 03

    Technical orchestration

    Cross-functional sprints and mentored developers delivering scalable architecture.

  4. 04

    Growth & optimization

    Data insights turned into iterations that lift conversion and organic reach.

Work with me

03 / TOOLS

Technology that pays off

  • Frontend & rendering

    Static pages with small interactive islands load fast and are easy for search engines to read. Next.js handles the parts that need server rendering.

    • Astro
    • React
    • Next.js
    • TypeScript

  • CMS & content

    Editors change pages and preview them live without a developer. Marketing content stays apart from stock, member and subscription data.

    • Strapi
    • Storyblok
    • BearMinion
    • Firestore

  • AI & infrastructure

    Serverless hosting with edge caching and deploys without downtime. One AI SDK works with several model providers, so a model can be swapped.

    • Vercel AI SDK
    • Vercel
    • Netlify
    • Firebase

Chosen per project. Each impact story lists its own stack.

04 / PRODUCT

I don't only lead products. I ship one.

BearMinion is my open-source, git-based CMS for Astro. Click to edit on the page, save as JSON in the repo, ship static HTML.

BEARMINION.COM GITHUB

  • AS PRODUCT OWNER

    Problem, scope, positioning, docs, release cadence and a roadmap for what comes next.

  • FOR MARKETING TEAMS

    Editors change content without a ticket. 14 sections, 41 layouts, contrast-checked palettes.

  • AS ARCHITECT

    No database, no admin panel, $0 hosting. Git is the history. MIT licensed.

05 / WORK

Impact stories

Below are architectural challenges I led, from aligning cross-functional teams to engineering solutions that directly fueled market growth.

Clients are under NDA, but the results are real. Each story covers how the work was scoped, who was on the team, and what changed in the numbers.

All impact stories

06 / CONTACT

ACCEPTING NEW STRATEGIC ROLES FOR 2027

I thrive where complex engineering meets commercial reality. Open to Head of Web & Product roles.

KRAKÓW, PL

BUILT WITHBEARMINION